Alfaparf Milano

Alfaparf Milano is an Italian professional hair care brand, and it is the line we carry most deeply at Park Ave Salon. You will find the shampoos, conditioners, masks, leave-ins and styling products that our stylists use behind the chair, organized so you can rebuild a salon routine at home.

Shopping tip: Alfaparf groups its care products by hair need. Choose the Reparative products if your hair is breaking or damaged from heat and lightening, Moisture or Nutritive products if it feels dry and rough, Smooth for frizz control, Curls for definition and bounce, and Volume when fine hair falls flat. Pair a shampoo and conditioner from the same line, add a mask once or twice a week, and finish with a leave-in or oil from the same family for the best result.

For styling, the Style Stories and Style & Care ranges cover everything from texturizing sprays and dry powders to gels, pomades and finishing sprays, so you can recreate a blowout or a textured look with professional products.

Unsure which Alfaparf line suits you? Our stylists work with these products every day. Ask us in the salon or send a message and we will build a routine around your hair type and goals.