Keune

Premium quality made under one roof

Everything is done under one roof at our headquarters in Soest: concept, formulation, testing, production. No outsourcing. No shortcuts. No compromise. All for one simple reason: quality does not outsource well.

Everything is made cruelty-free, sustainably, and with a big dose of pride — all wrapped up in our B Corp badge of honor. Because we love transparency as much as we love great hair, professionals from around the world visit to see our process firsthand — expect lab coats, microscopes, and a few heartwarming surprises.

Fast forward 100+ years. 

We are still family-owned. Still delightfully independent. Grown into a premium haircare brand available in over 90 countries. Helmed by George Keune (age: 90s, mind: razor-sharp) and son Eelco Keune, we remain loyal to the hair pro — not the profit margin.