News

Joico K-Pak vs. Schwarzkopf Fibre Clinix: Which...

Comparing two professional repair systems, Joico K-Pak and Schwarzkopf Professional Fibre Clinix, to help you choose for damaged or color-treated hair.

Purple Shampoo Guide: How to Use It and Which O...

How purple shampoo works, how often to use it and which purple and violet shampoos we carry from Joico, Kenra, Moroccanoil, amika, Keune, Loma and more.

Curly Hair Care: A Simple Routine for Defined, ...

A step-by-step curly hair routine with curl products from Moroccanoil, Alfaparf Milano, Keune, amika, Joico, Kenra and more.

How to Control Frizz: A Salon Guide to Smooth Hair

Why hair frizzes and how to tame it, with smoothing products from Moroccanoil, amika, Brazilian Blowout, Pure Brazilian, Keune and Alfaparf Milano.

Moroccanoil Treatment vs. Bond-Building Treatme...

Hair oil and bond-building treatments do different jobs. Here is how Moroccanoil Treatment compares with bond-building products like Joico Defy Damage, amika The Kure and BB3.

The Best Shampoo for Color-Treated Hair: A Salo...

How to choose a shampoo that helps protect hair color, with salon picks from Joico, Kenra, Moroccanoil, Schwarzkopf and more.