Collection: Joico Blonde Life

Joico Blonde Life is the Joico line made for blondes, and it is a favorite with our colorists for keeping lightened hair bright between salon visits. This collection includes the Blonde Life products we carry: Brightening Shampoo, Brightening Conditioner, Brightening Masque, Violet Shampoo, Violet Conditioner and Brilliant Glow Bright Oil.

Brightening or Violet? Use the Brightening Shampoo and Conditioner as your everyday care to keep blonde hair soft and luminous. Switch to the Violet Shampoo and Conditioner once or twice a week, or whenever you notice yellow or brassy tones, to help neutralize warmth. Many blondes use the two together on a rotating schedule.

Lightened hair is often more porous and fragile, so a weekly mask is worth adding. Use the Brightening Masque after shampoo and leave it on for a few minutes. Finish with a small amount of Brilliant Glow Bright Oil on the mid-lengths and ends for shine and smoothness.

For the rest of the Joico range, visit our Joico collection. Not sure how often to use the violet products with your shade? Ask your colorist at Park Ave Salon.

Frequently Asked Questions

Where can I buy Joico Blonde Life on Long Island?

Park Avenue Salon at 1940A Deer Park Avenue in Deer Park, NY carries Joico Blonde Life online. Orders are processed within 1–2 business days and ship from Deer Park, and free in-salon pickup is available.