Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. Here’s Why You’ll Love It Gently cleanses with rich lather Free of SLS/SLES Sulfates* Added softness and smoothness Keeps blondes bright Certified PETA Global Animal Test–Free *Sodium Lauryl Sulfate/Sodium Laureth Sulfate
How to Use
Apply to wet hair, massage into a lather, and rinse thoroughly. Repeat if needed and follow with the coordinating conditioner.
Frequently Asked Questions
What is Joico Blonde Life Brightening Shampoo?
What It Is Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil.
How do I use Joico Blonde Life Brightening Shampoo?
Apply to wet hair, lather, rinse. Follow with conditioner when available.
Is this authentic Joico?
Yes. Sold by Park Avenue Salon, Suites & Barbershop for authentic salon-brand hair care.
