For color longevity A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor. Free of SLS/SLES Sulfates * Gently cleanses color-treated hair Fortifies hair for 3X greater resistance to breakage ** Certified PETA Global Animal Test–Free *SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate **When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
How to Use
Apply to wet hair, massage into a lather, and rinse thoroughly. Repeat if needed and follow with the coordinating conditioner.
