Joico JoiGel Firm

What It Is

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape. There’s a whole lot more to JoiGelFirm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a shot of glam. Helps add structure and hold Locks in hydration Boosts shine Thermal protection Protects against pollution* Certified PETA Global Animal Test–Free *Laboratory tested using pollution particles

How to Use

Apply a small amount to damp hair, distribute evenly, and style as desired. Add more only as needed.